The best Christmas shopping doesn’t always have to be in the biggest malls in the biggest cities, but you do find that simply due to a mall being a concentrated retail area, their floors and avenues are saturated with the sights and sounds of the holiday season. As well as the malls pushing the boat out, there are plenty of places all trying to outdo each other to provide the best Christmas shopping. Let’s take a look at some of the best destinations in Europe.
1. Rovaniemi, Finland
The absolute ultimate and simply the best Christmas shopping has to be at the home of Santa Claus – Rovaniemi. Where better to buy than from Santa’s very own workshop just inside the Arctic Circle? There are plenty of gifts to be had in plenty of shops that make up Santa’s village and if you want, you can buy reindeer meat and even a pile of genuine letters written to Santa by children the world over.